Brochures | Corporate Identity | Media Relations | Newsletters | Direct Mail


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Einhorn Yaffee Prescott

Einhorn Yaffee Prescott had the extensive experience and strong reputation necessary to position itself as the national leader in the design of mission critical facilities - buildings that must be operational 24 hours a day. The firm needed a communications tool that would showcase its mission critical strengths and target the decision makers in the telecommunications, transportation, financial institutions, and entertainment markets. Fuessler Group, in partnership with Sametz Blackstone Associates, a strategic communications and design firm, developed a brochure targeted at facility managers/engineers as well as CEOs/CIOs/CFOs. Each has different concerns but all are key decision makers. By reminding readers of what can go wrong, the brochure communicates the importance of mission critical facility design with headlines such as "Finding the weak link," "Responding to emergencies," and "Providing back-up."






Stone & Webster Brochure and Folder

The marketing collateral for Stone & Webster's Power Division needed a makeover. It was outdated and didn't reflect the division's strengths and qualities. Fuessler Group developed six brochures that broke out of the traditional Stone & Webster mold. The goal was to make people ask "This is Stone & Webster?" We produced brochures and a folder with the tagline "Powerful ideas, competitively priced." The material was a radical departure for the firm, with large headlines and oddly cropped photography, but was enthusiastically received resulting in a spin-off advertising campaign for two Stone & Webster divisions.






Einhorn Yaffee Prescott

Our first effort for this A/E firm was a brochure developed and produced in concert with Sametz Blackstone Associates, a strategic communications and design firm, to help EYP acquire K-12 school design projects. Knowing that EYP had no previous significant work in this market, the Fuessler/Sametz team created a piece that was entirely process- oriented and audience-focused. The brochure addresses all possible constituencies and positions the firm as responsive, creative listeners. The brochure's concept and message were based on extensive client and potential client interviews within the K-12 school market. This brochure won a second place award from the National Chapter of the Society for Marketing Professional Services.

The Fuessler Group also produced a brochure on historic preservation and adaptive use. EYP had an extensive portfolio of work in this field but had received relatively little recognition for its accomplishments. The "Preserving Our Built Heritage" brochure was designed to immediately establish EYP's credentials. As a result of the first mailing of this piece, firms from geographic areas where EYP had no previous work asked our client to joint-venture on restoration/preservation projects. We received a Certificate of Distinction from Art Design Magazine and a second place award from the National Chapter of the Society for Marketing Professional Services. This brochure was also developed with Sametz Blackstone Associates.





Boylston Properties

Boylston Properties manages property throughout Boston. The company wanted to raise awareness for one development, which houses several restaurants and a garage in the city's theatre district. To achieve this goal, we created a direct-mail piece, which is sent to theater-goers when they call to order tickets to upcoming performances. The fun, colorful brochure entices the recipient to dine at the complexes restaurants and park in the garage.

For this same company, we designed and wrote a newsletter for a local business organization focusing on Boston's theatre district. The newsletter discusses upcoming developments and local events in an interesting, informative manner on a moderate budget.






Greenhorne & O'Mara

Maryland-based Greenhorne & O'Mara's outdated marketing brochures were more than a decade old and no longer reflected the diversity of services nor the new, more progressive image of the firm.

G&O hired the Fuessler Group to develop a new collateral system that could be used by their many offices along the East Coast. We associated with the design firm of Laughlin & Winkler on this project. We developed a visions/solutions and collaboration/creativity message for the corporate piece and created new icons for the firm's four major markets. We used a combination of both symbolic and project photos throughout. Photos on the cover of each market brochure juxtapose symbolic and real expressions of their work, supporting the message of a firm that take a client's need (vision) and turns it into a successful project (through creativity).

Each market sector brochure has its own color scheme, which is carried through to a project sheet system. The entire family of materials is highly flexible and adaptable. Both the corporate brochure and the market sector brochures won awards from the Boston Chapter of SMPS.





Harriman Associates

Several years ago Harriman Associates embarked on redesigning the firm's corporate identity and subsequent marketing collateral. The process began with over 40 client interviews to gather intelligence on how Harriman stacked up in the marketplace and with clients. Many perceptions matched reality; some did not.

As a 130-year old firm - among the oldest in the nation - Harriman had made important contributions to many towns and cities in Maine. Many of those interviewed talked about the impact that the firm had made. This became a cornerstone concept in the brochure. Clients also talked about the importance of the firm's A/E duality and that they were well thought of in both. This was a message that also was incorporated into the brochure.

The concept of community provided the overall organizing theme for the brochure. To express the firm's A/E duality, as well as its integrative qualities, a pair of words on each spread - each representing one of the firm's five market areas - reinforced the idea of the expected (rational/engineered) versus the unexpected (possibilities/creative design).

The brochure and the firm's new identity have helped reinforce its stature as a "serious design presence in Maine."





New England Electric System (now National Grid)

We were asked by NEES to develop a new brochure on the present state of EMF (electric magnetic fields) research. The target audience was utility customers and the goal was to develop a simple, direct, easy-to-read brochure that would education customers about EMF.

Because the main goal was education, the brochure was not designed as a promotional piece but in a low-key, simple manner. Using simple graphics, easy to understand language, and textured paper, the brochure sought to inform and reassure. Response to the brochure was highly positive. Over 1,300 customers requested copies after a free offer was included in a bill stuffer. The brochure received an honorable mention award in the special publications category from the Publicity Club of New England.





Nantucket Architecture Group.

Nantucket Architecture Group is a small six-person firm that is largely focused on designing high-end residential homes, with some commercial projects thrown into the mix. The two principals had made a decision to establish a second office - off island - in Vermont to help provide relieve for being "island-bound." They asked the Fuessler Group to help them with this decision.

We immediately suggested that they develop a new corporate name/identity for their Vermont practice; Nantucket Architecture was wrong for the market. They charged us with coming up with a new name, corporate identity, brochure, ad campaign, and revising their Web site.

We settled on Village Green Architects and developed a simple, tri-fold brochure that fits into a business envelope. The brochure was focused around the principals' philosophy towards clients - respect, sensitivity and fun. Almost the exact same brochure was developed for the Nantucket practice. The principals used the brochure to introduce themselves widely to businesses, real estate professionals, and business groups. This effort was reinforced with an ongoing ad campaign in Vermont magazine.