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Brochures | Corporate Identity | Media Relations | Newsletters | Direct Mail  back to Home Runs main page.
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PractiCare is a physician practice management consulting firm. When the principals realized that their list of hot and warm prospects could soon be exhausted, they asked the Fuessler Group to develop a direct mail piece that would stand out on physicians' cluttered desks, pique curiosity and attract new warm prospects. Our solution was a piece that would truly intrigue the reader. A series of strong headlines key into marketplace issues; famous quotes provoke thought and draw parallels; illustrations add interest; and a response mechanism is included to gage reaction. Response was strong with over 50 cards and/or calls received for follow-up information and meetings. 
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Several years ago, Gilbane worked with the Fuessler Group with an objective to develop a direct mail program that would raise awareness for the firm's growing market and geographic diversity. A second objective was to reinforce business development efforts in its four New England offices, particularly in its non-headquarters offices in Connecticut, New Hampshire, and Massachusetts. After conducting client interviews, we created a campaign of four mailers, each with a specific theme --resources, results, quality, and delivery. The projects and personnel featured on the mailers were different for each office. Each mailer included a card that discussed one of the themes, a card with a project example that showed how that theme manifested itself on a specific project, and a 'wrapper' with the Gilbane name on it. These were mailed in an envelope on a two-week cycle to existing and potential clients specific to each office. The mailing program helped start some conversations about potential future projects. |