Rolf Fuessler, APR, founded Fuessler Group in 1984, so around here we call him the president. However, Rolf says he plays the roles of bottle-washer, coach, writer, editor and project manager. He basically handles all the little things that keep Fuessler Group going.

For Rolf, the best thing about being a part of the Fuessler Group is seeing a project, such as a brochure or media campaign, finished and knowing that it is a success. A successful project serves a purpose, draws attention and makes the client happy.

He says that the challenge he faces at Fuessler Group is the same as at any job: How do you grow? At Fuessler Group, growing means finding new clients and keeping existing clients happy.

Rolf wanted to be a journalist when he was a child, which was when he started his first business. He started a newsletter at St. John's Grammar School. It seems that enterprise didn't prove to be an extended career.

Today, however, with 33 years of journalism, public relations and marketing communications experience behind him, he runs his own firm. Rolf has worked with, and managed projects for, more than 170 companies around the country. He has worked with engineering, architectural, construction, environmental, technology, healthcare, and law firms.

Before starting Fuessler Group, Rolf was vice president of corporate communications at Camp, Dresser & McKee, Inc., the country's largest environmental engineering firm. He won several communications and design awards for marketing tools and programs. Prior to working at CDM, Rolf worked as an editor for Engineering News-Record and wrote on environmental, energy, building and water resources issues.

Rolf is a former board member of the Society for Marketing Professional Services/Boston. He has also been a member of several SMPS local and national committees. Currently, he is the chair of the SMPS National PR Committee.

Rolf would never leave a project "up in the air," but don't be surprised to see him floating around in the sky. Once a month, he goes "flying" with the New England Paragliding Club. He says paragliding provides an escape from Boston crowds and traffic. "No one is going through stop signs up there," he says.

He also enjoys spending time at his house in Maine, where it's quiet and he can temporarily trade in Boston's fax machines, telephones and beepers for some very neighborly cows.